Annette's Apothecary
Annette's Apothecary
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Hey Loves, I'm Annette

I’m a women’s Self-Love Coach and Medicine Woman who helps women experience emotional freedom by coming home to themselves softly, unapologetically, & with deep compassion.

But I didn’t always live this way. There was a time I lived with a heaviness I couldn’t explain. A lingering sadness, anxiety, and a quiet feeling that I was missing something important. I had what others would call “an okay life,” yet inside I constantly questioned my worth, my voice, & my purpose. I spent years in low self-esteem, self-doubt & comparison, wondering if something was wrong with me. I was a master at hiding my pain. I knew how to wear the mask. But behind the mask, I didn’t feel free. I didn't feel like myself.

I felt like I was too much; too emotional, too sensitive, too real, too deep. So I learned to silence parts of myself just to survive. Eventually, the weight of not being fully me became heavier than the risk of finally being seen. My journey through spirituality & personal development opened me up, but it wasn’t until I surrendered to the sacred path of self-love that everything changed. It wasn’t the surface-level affirmations or the quick-fix routines. It was the heart work where I learned to embrace all parts of myself, feel my emotions fully, rewrite the stories I had about myself, & finally love the woman in the mirror. That’s when I found freedom. Now, I support women in doing the same, healing their relationship with themselves so they can stop performing, stop shrinking, & finally feel safe being their authentic self.

My Why..

I know what it’s like to be your own worst critic. 

To crave peace but never feel like you’re enough to deserve it.
To secretly believe that other women have the key to life & you’re missing it. 

I coach on self-love because I found a different way & I believe you can too. 

I created my signature Becoming Her, 28 Day Self-Love Journey to help women:

  • Feel their emotions fully without letting them run the show
  • Release shame and comparison
  • Silence their inner critic through compassionate self-talk & narrative healing
  • Reclaim their truth, voice, & power without apology

I Work Best With..

I work with big-hearted women who are often deep feelers, spiritual seekers, & healers:

  • Moving through a season of awakening or emotional healing
  • Done performing for approval & ready to reclaim their truth
  • Stuck in indecision or emotional overwhelm
  • Ready to step into self-trust, self-leadership, & self-devotion 
  • Craving clarity, softness, & a life they love
  • Wanting to release old patterns (especially in relationships)
  • Longing to fall in love with themselves not as an idea, but as a lived experience

I Help You...

Through my 1:1 coaching sessions, products, rituals, sacred ceremonies & 28-Day Self-Love Journey, I help you:

  • Stop living in self-doubt & start trusting your inner wisdom
  • Release emotional blocks & return to your softness
  • Stop shrinking for others & start showing up fully for yourself
  • Feel safe in your body & peaceful in your heart
  • Rewrite the stories that keep you stuck 
  • Learn to love your whole self & live as the woman you were born to be

If you're tired of performing, hiding, or waiting for someone else to give you permission to live fully this work is for you. The most important relationship in your life is the one you have with yourself. Let’s make it whole again.

You don’t need fixing. You just need remembering & I’m here to walk with you as you remember who you are.

  • Join my Becoming Her, A 28 Day Self-Love Journey
  • Book a 1:1 Heart Healing Session
  • Purchase one of my ritual products

Credentials Matter Right:

  • Spiritual Life Coach & Self-Love Coach
  • Herbalist
  • Womb Wellness Practitioner & Medicine Woman
  • M.A. in Special Education
  • B.A. in Human Services

Helping women remember who they are through sacred self-love & emotional healing.

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